BGA Consume | Vivienda – Eureka Group

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Vivienda

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

En BGA Consume – Vivienda se indaga sobre las caracterÃsticas actuales de la vivienda de los hogares del AMB, asÃ como las intenciÃ³n y planeaciÃ³n de cambio para su lugar de residencia, las razones del mismo y sus preferencias sea propia o arrendada, examinamos las variables mÃ¡s representativas a la hora de realizar el proceso de consulta y selecciÃ³n de vivienda.

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Vivienda

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hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»35px» margin_bottom=»35px» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Ficha tÃ©cnica PC»][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» content_align=»left» size=»1″ font_size=»30px» animated_font_size=»» line_height=»69.27400207519531px» letter_spacing=»» text_color=»#1a004f» animated_text_color=»» highlight_color=»» style_type=»default» sep_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Especificaciones tÃ©cnicas del estudio

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

El estudio BGA Consume â€“ Vivienda se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Eureka Group

[/fusion_text][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

QuiÃ©n realizÃ³ el estudio

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Hogares del AMB

Grupo objetivo

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»opx» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Entrevista presencial

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TÃ©cnica de recolecciÃ³n

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»0″ border_color=»#03a9f4″ border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

15 al 29 de Febrero

Periodo de recolecciÃ³n

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true» margin_bottom=»0px» margin_top=»0px»][fusion_separator style_type=»single solid» sep_color=»#00bfff» border_size=»1″ icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» width=»» /][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

4 %

Margen de error

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

95 %

Nivel de confianza

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00BFFF» border_style=»solid» border_position=»right» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estratificado

Muestreo

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

606 hogares de 370mil

Muestra y Cubrimiento

Especificaciones tÃ©cnicas del estudio

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Eureka Group

QuiÃ©n realizÃ³ el estudio

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Hogares del AMB

Grupo objetivo

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Entrevista presencial

TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

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95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

«El 49% de los hogares actualmente vive en arriendo, mientras que un 35% residen en una vivienda propia y 16% en viviendas familiares«

Â¿Desea conocer el comportamiento de cada categorÃa por estratos, tipo de familia o edad del jefe de hogar?

Adquiera la licencia de acceso a nuestro estudio BGA Consume – Vivienda y alcance mejores resultados optimizando su estrategia con la informaciÃ³n.

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«El 49% de los hogares actualmente vive en arriendo, mientras que un 35% residen en una vivienda propia y 16% en viviendas familiares«

Â¿Desea conocer el comportamiento de cada categorÃa por estratos, tipo de familia o edad del jefe de hogar?

Adquiera la licencia de acceso a nuestro estudio BGA Consume – Vivienda y alcance mejores resultados optimizando su estrategia con la informaciÃ³n.

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– DISTRIBUCIÃ“N DE LA MUESTRA –

Las 606 encuestas realizadas para el estudio BGA Consume â€“ Vivienda se aplicaron de manera proporcional en los municipios y estratos que conforman el Ãrea Metropolitana de Bucaramanga, dejando la siguiente distribuciÃ³n:

49%

Bucaramanga

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estrato 1: 17%

estrato 2:19%

Estrato3: 21%

Estrato 4: 32%

Estrato 5: 5%

Estrato 6: 6%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

24%

Floridablanca

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estrato 1: 15%

estrato 2: 38%

Estrato3: 25%

Estrato 4: 12%

Estrato 5: 8%

Estrato 6: 3%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

15%

Piedecuesta

Estrato 1: 27%

estrato 2: 23%

Estrato3: 44%

Estrato 4: 3%

Estrato 5: 2%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

13%

GirÃ³n

Estrato 1: 51%

estrato 2: 23%

Estrato3: 18%

Estrato 4: 8%

Estrato 5: 0%

Estrato 6: 0%

– QUÃ‰ RESOLVEMOS EN EL ESTUDIO –

Consultamos diferentes experiencias de empresas y proyectos en desarrollo en diversos sectores, indagando sobre quÃ© informaciÃ³n consideran los lÃderes de esas organizaciones es relevante para mejorar su accionar en el mercado, dejÃ¡ndonos el siguiente panorama:

[/fusion_text][fusion_tabs design=»classic» layout=»vertical» justified=»yes» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» backgroundcolor=»#f4f4f4″ inactivecolor=»#e2e2e2″][fusion_tab title=»Demografia» icon=»»]

Detalla las caracterÃsticas de los hogares de Bucaramanga y el Ãrea Metropolitana, esto por responsable o jefe del hogar y el acumulado de sus participantes.

Municipio de residencia
Estrato de los hogares encuestados
Edad de encuestado y los participantes del hogar
OcupaciÃ³n de encuestado y los participantes del hogar
TamaÃ±o del hogar
Ingresos del hogar
Ingresos per cÃ¡pita

[/fusion_tab][fusion_tab title=»SituaciÃ³n actual» icon=»»]

Busca conocer las caracterÃsticas de la vivienda actual de los hogares.

Â¿El lugar dÃ³nde vive actualmente es? (Arrendado, Propio o Familiar)
Â¿Su arriendo es directo o por inmobiliaria?
Â¿CuÃ¡nto es el pago que destina para vivienda entre cuota/arriendo y administraciÃ³n si la tiene?
Â¿CuÃ¡nto dinero destina para los servicios bÃ¡sicos domiciliarios (Agua, luz y gas)?
Â¿Con cuÃ¡les servicios pÃºblicos adicionales cuenta y cuÃ¡nto paga por ellos? (TelÃ©fono, internet, Tv por suscripciÃ³n)

[/fusion_tab][fusion_tab title=»Preferencias de Consumo» icon=»»]

Indaga sobre la intenciÃ³n y planeaciÃ³n de cambio de vivienda, asÃ como las motivaciones para hacerlo y las preferencias para su prÃ³xima vivienda sea propia o arrendada.

Â¿Desea cambiar de vivienda sea arrendada o propia?
Â¿El cambio serÃa para vivienda propia o arrendada?
Â¿Tiene planeado el cambio en los prÃ³ximos 12 meses?
Â¿Requiere financiaciÃ³n para la compra de vivienda?
Â¿CuÃ¡les son las condiciones de crÃ©dito que buscarÃa para esa compra? (Cuota inicial, Plazo, Tipo de crÃ©dito, Entidad Bancaria?
Â¿BuscarÃa un arriendo directo o por inmobiliaria?
Â¿QuÃ© presupuesto mensual destinarÃa para el arriendo?Â¿QuÃ© zona o barrio de la ciudad le interesa para su prÃ³xima vivienda?
Organice factores que tendrÃa en cuenta para seleccionar su prÃ³xima vivienda

[/fusion_tab][fusion_tab title=»Customer Journey Map» icon=»»]

Traza el proceso que realiza un potencial cliente al momento de buscar su prÃ³xima vivienda, desde las fuentes de consulta hasta los puntos de contacto con los proyectos o inmuebles de su interÃ©s

Organice los pasos que realizarÃa en la bÃºsqueda de su prÃ³xima vivienda

[/fusion_tab][fusion_tab title=»Referentes de mercado» icon=»»]

Identifica las marcas de mayor recordaciÃ³n (Top of mind), asÃ como las de mayor apropiaciÃ³n en el consumidor (Top of hearth).

Â¿CuÃ¡ndo mencionamos constructoras cuales se le vienen a la mente?
Â¿Con cuÃ¡l constructora le gustarÃa arrendar su prÃ³xima vivienda?
Â¿CuÃ¡ndo mencionamos Inmobiliarias cuales se le vienen a la mente?
Â¿Con cuÃ¡l inmobiliaria le gustarÃa arrendar su prÃ³xima vivienda?

[/fusion_tab][fusion_tab title=»Medios de comunicaciÃ³n» icon=»»]

Establece los medios de comunicaciÃ³n mÃ¡s afines y utilizados por los responsables de los hogares.

Â¿Cuales medios de comunicaciÃ³n utiliza?
Â¿CuÃ¡l PÃ¡gina Web, Red Social, Diario, PublicaciÃ³n, Canal, Emisora especÃficamente?
Â¿CuÃ¡ntas de las Ãºltimas cuatro semanas a utilizado cada medio?

[/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»medium-visibility,large-visibility» status=»published» border_style=»solid» margin_top=»0px» margin_bottom=»30px» gradient_start_color=»#e2e2e2″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Bullet 2 pc» gradient_end_color=»#ffffff»][fusion_builder_row][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false»][fusion_chart chart_type=»doughnut» chart_border_type=»smooth» chart_fill=»off» chart_point_style=»circle» chart_point_size=»3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» type=»bar» x_axis_labels=»Casa|Apartamento|Lote/finca» legend_text_colors=»#ffffff|#ffffff|#ffffff» bg_colors=»#03a9f4|#8bc34a|#ff9800″ border_colors=»#03a9f4|#8bc34a|#ff9800″ title=»Preferencia de tipo de vivienda» chart_legend_position=»bottom»][fusion_chart_dataset title=»Data Set 1″ legend_text_color=»#ffffff» background_color=»#00bcd4″ border_color=»#00bcd4″ values=»62|37|1″ /][/fusion_chart][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» top_margin=»35″ /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

«El 62% de los hogares prefiere una casa para su prÃ³xima vivienda, mientras que el 37% prefiere un apartamento, el 1% restante estÃ¡ interesado en otro tipo de inmueble como un lote o parcela«

Desea conocer cuÃ¡les son las principales caracterÃsticas que acompaÃ±an el tipo de inmueble al momento de seleccionar vivienda

Nuestra licencia de acceso al estudio BGA Consume – Vivienda le permite identificar los factores influyentes en la decisiÃ³n de cambio de vivienda, para alinear su estrategia comercial y asÃ mejorar las colocaciÃ³n de sus inmuebles.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»30px» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Bullet 2 pc»][fusion_builder_row][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false»][fusion_chart chart_type=»doughnut» chart_border_type=»smooth» chart_fill=»off» chart_point_style=»circle» chart_point_size=»3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» type=»bar» x_axis_labels=»Casa|Apartamento|Lote/finca» legend_text_colors=»#ffffff|#ffffff|#ffffff» bg_colors=»#03a9f4|#8bc34a|#ff9800″ border_colors=»#03a9f4|#8bc34a|#ff9800″ title=»Preferencia de tipo de vivienda» chart_legend_position=»bottom»][fusion_chart_dataset title=»Data Set 1″ legend_text_color=»#ffffff» background_color=»#00bcd4″ border_color=»#00bcd4″ values=»62|37|1″ /][/fusion_chart][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Desea conocer cuÃ¡les son las principales caracterÃsticas que acompaÃ±an el tipo de inmueble al momento de seleccionar vivienda

Nuestra licencia de acceso al estudio BGA Consume – Vivienda le permite identificar los factores influyentes en la decisiÃ³n de cambio de vivienda, para alinear su estrategia comercial y asÃ mejorar las colocaciÃ³n de sus inmuebles.

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