BGA Consume | Mercado – Eureka Group

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Mercado

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En BGA Consume – Mercado examinamos las variables mÃ¡s representativas a la hora de realizar las compras de mercado para abastecimiento de los hogares. Iniciando por la preferencia, distribuciÃ³n y frecuencia actual de sus compras entre los diferentes canales, para luego conocer cuales son los factores de decisiÃ³n que influyen al momento de seleccionar un lugar para mercar.

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Mercado

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Especificaciones tÃ©cnicas del estudio

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

El estudio BGA Consume â€“ Mercado se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

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Eureka Group

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QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

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TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

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95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

Especificaciones tÃ©cnicas del estudio

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Eureka Group

QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

«El 18% de los hogares realiza sus compras de mercado y/o abarrotes en un solo establecimiento.

Mientras que los hogares que se abastecen en 2 y 3 establecimientos se presenta un igual porcentaje de 33%

Dejando un 17% que realiza estas compras en 4 o mÃ¡s lugares diferentes«

Â¿Desea saber cuÃ¡les son los establecimiento y por quÃ© los escogen?

Adquiera la licencia de acceso a nuestro estudio BGA Consume – Mercado y mejore sus resultados con el decisiones informadas.

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«El 18% de los hogares realiza sus compras de mercado y/o abarrotes en un solo establecimiento.

Mientras que los hogares que se abastecen en 2 y 3 establecimientos se presenta un igual porcentaje de 33%

Dejando un 17% que realiza estas compras en 4 o mÃ¡s lugares diferentes«

Â¿Desea saber cuÃ¡les son los establecimiento y por quÃ© los escogen?

Adquiera la licencia de acceso a nuestro estudio BGA Consume – Mercado y mejore sus resultados con el decisiones informadas.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»» padding_top=»0px» padding_right=»0px» padding_bottom=»» padding_left=»0px» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»rgba(1,91,140,0.43)» background_image=»http://eurekagroup.com.co/wp-content/uploads/2020/04/B0AA8792-317B-4CE2-A84A-FCC133B4A2B3-1024×500.jpeg» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»yes» parallax_speed=»0.4″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true» border_radius_top_left=»» border_radius_bottom_left=»» padding_left=»10px» padding_top=»10px»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» top_margin=»5px» bottom_margin=»5px» /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

– DISTRIBUCIÃ“N DE LA MUESTRA –

Las 606 encuestas realizadas para el estudio BGA Consume â€“ MERCADO se aplicaron de manera proporcional en los municipios y estratos que conforman el Ãrea Metropolitana de Bucaramanga, dejando la siguiente distribuciÃ³n:

49%

Bucaramanga

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estrato 1: 17%

estrato 2:19%

Estrato3: 21%

Estrato 4: 32%

Estrato 5: 5%

Estrato 6: 6%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

24%

Floridablanca

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estrato 1: 15%

estrato 2: 38%

Estrato3: 25%

Estrato 4: 12%

Estrato 5: 8%

Estrato 6: 3%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

15%

Piedecuesta

Estrato 1: 27%

estrato 2: 23%

Estrato3: 44%

Estrato 4: 3%

Estrato 5: 2%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

13%

GirÃ³n

Estrato 1: 51%

estrato 2: 23%

Estrato3: 18%

Estrato 4: 8%

Estrato 5: 0%

Estrato 6: 0%

– QUÃ‰ RESOLVEMOS EN EL ESTUDIO –

Consultamos diferentes experiencias de empresas y proyectos en desarrollo en diversos sectores, indagando sobre quÃ© informaciÃ³n consideran los lÃderes de esas organizaciones es relevante para mejorar su accionar en el mercado, dejÃ¡ndonos el siguiente panorama:

[/fusion_text][fusion_tabs design=»classic» layout=»vertical» justified=»yes» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» backgroundcolor=»#f4f4f4″ inactivecolor=»#ffffff»][fusion_tab title=»DemografÃa» icon=»»]

Detalla las caracterÃsticas de los hogares de Bucaramanga y el Ãrea Metropolitana, esto por responsable o jefe del hogar y el acumulado de sus participantes.

Municipio de residencia
Estrato de los hogares encuestados
Edad de encuestado y los participantes del hogar
OcupaciÃ³n de encuestado y los participantes del hogar
TamaÃ±o del hogar
Ingresos del hogar
Ingresos per cÃ¡pita

[/fusion_tab][fusion_tab title=»SituaciÃ³n actual» icon=»»]

Busca conocer las caracterizas del consumo en los hogares para el abastecimiento y sus diferentes misiones de compra.

Â¿En quÃ© lugares realiza el mercado para su hogar? (Tienda de barrio, Minimercado, Supermercado, Discounters, Fruvers, Plazas de mercado, Apps)
Â¿ComÃ³ se distribuyen sus compras de mercado en los difernetes lugres que compra? (Carnes, Embutidos y lÃ¡cteos, Frutas y Verduras, Abarrotes, Licores y Pasabocas, Aseo y cuidado personal)
Â¿CuÃ¡l es el presupuesto de compra en cada uno de los lugares de compra?

[/fusion_tab][fusion_tab title=»Preferencias de Consumo» icon=»»]

Indaga sobre las motivaciones de realizar las compras, asÃ como las caracterÃsticas que tiene en cuenta para la selecciÃ³n de los lugares de compra.

Â¿Le gusta la actividad de hacer mercado?
Organice por importancia los factores por los que hace mercado en cada uno de los lugares de compra? (AtenciÃ³n, Calidad, Descuentos, Precio, TradiciÃ³n, UbicaciÃ³n, Variedad)

[/fusion_tab][fusion_tab title=»Customer Journey Map» icon=»»]

Traza el proceso de un cliente para definir el lugar donde realiza las compras, desde sus fuentes de consulta hasta los puntos de contacto con el establecimiento.

Organice los pasos que realiza para seleccionar el/los lugar(es) de compra del mercado.

[/fusion_tab][fusion_tab title=»Referentes de mercado» icon=»»]

Identifica las marcas de mayor recordaciÃ³n (Top of mind), asÃ como las de mayor apropiaciÃ³n en el consumidor (Top of hearth).

Â¿CuÃ¡ndo hablamos de hacer mercado cuales establecimientos se le vienen a la mente?

[/fusion_tab][fusion_tab title=»Medios de comunicaciÃ³n» icon=»»]

Establece los medios de comunicaciÃ³n mÃ¡s afines y utilizados por los responsables de los hogares.

Â¿Cuales medios de comunicaciÃ³n utiliza?
Â¿CuÃ¡l PÃ¡gina Web, Red Social, Diario, PublicaciÃ³n, Canal, Emisora especÃficamente?
Â¿CuÃ¡ntas de las Ãºltimas cuatro semanas a utilizado cada medio?

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video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false»][fusion_chart chart_type=»doughnut» chart_border_type=»smooth» chart_fill=»off» chart_point_style=»circle» chart_point_size=»3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» type=»bar» x_axis_labels=»Diario|Semanal|Quincenal|Mensual» legend_text_colors=»#ffffff|#ffffff|#ffffff|#ffffff» bg_colors=»#03a9f4|#8bc34a|#ff9800|#e91e63″ border_colors=»#03a9f4|#8bc34a|#ff9800|#e91e63″ title=»Frecuencia de compra» chart_legend_position=»bottom»][fusion_chart_dataset title=»Data Set 1″ legend_text_color=»#ffffff» background_color=»#00bcd4″ border_color=»#00bcd4″ values=»13|36|37|14″ /][/fusion_chart][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» top_margin=»50px» bottom_margin=»0px» /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» 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«El 37% de los hogares hace sus compras de mercado cada 15 dÃas, seguido de quienes hacen compras 1 o 2 veces por semana con el 36%, un 14% una vez al mes y con el 13% quienes hacen compras diariamente.«

Aplique estrategia informada y mejores las ventas de su establecimiento a partir de la licencia de acceso a nuestro estudio BGA Consume – Mercado.

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Aplique estrategia informada y mejores las ventas de su establecimiento a partir de la licencia de acceso a nuestro estudio BGA Consume – Mercado.

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