BGA Consume | Ropa y calzado

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Ropa y Calzado

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El estudio BGA Consume – Ropa y Calzado busca conocer los hÃ¡bitos y preferencias de compra en moda de los diferentes hogares, para ello, revisamos como son compras actuales en este rubro en tÃ©rminos de frecuencia, lugar y monto. Para luego consultar sobre sus preferencias al momento de escoger un lugar de compra, que le impide hacerlo y cuales son las tiendas referentes y favoritas.

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Ropa y Calzado

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Especificaciones tÃ©cnicas del estudio

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El estudio BGA Consume â€“ Ropa y calzado se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

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Eureka Group

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QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

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TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

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95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

Especificaciones tÃ©cnicas del estudio

El estudio BGA Consume â€“ Ropa y Calzado se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

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Eureka Group

QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

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95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

«En el 57,4% de las misiones de compra de ropa y calzado se da por necesidad, seguido de un 52% por fechas especiales y un 10% para temas laborales«

Quiere conocer las preferencias y presupuestos de compra en moda de de los hogares del AMB.

Adquiera nuestra la licencia de acceso a nuestro estudio BGA Consume – Ropa y Calzado y alcance los mejores resultados tomando decisiones informadas.

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«En el 57,4% de las misiones de compra de ropa y calzado se da por necesidad, seguido de un 52% por fechas especiales y un 10% para temas laborales«

Quiere conocer las preferencias y presupuestos de compra en moda de de los hogares del AMB.

Adquiera nuestra la licencia de acceso a nuestro estudio BGA Consume – Ropa y Calzado y alcance los mejores resultados tomando decisiones informadas.

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– DISTRIBUCIÃ“N DE LA MUESTRA –

Las 606 encuestas realizadas para el estudio BGA Consume â€“ Ropa y Calzado se aplicaron de manera proporcional en los municipios y estratos que conforman el Ãrea Metropolitana de Bucaramanga, dejando la siguiente distribuciÃ³n:

49%

Bucaramanga

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estrato 1: 17%

estrato 2:19%

Estrato3: 21%

Estrato 4: 32%

Estrato 5: 5%

Estrato 6: 6%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

24%

Floridablanca

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Estrato 1: 15%

estrato 2: 38%

Estrato3: 25%

Estrato 4: 12%

Estrato 5: 8%

Estrato 6: 3%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

15%

Piedecuesta

Estrato 1: 27%

estrato 2: 23%

Estrato3: 44%

Estrato 4: 3%

Estrato 5: 2%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

13%

GirÃ³n

Estrato 1: 51%

estrato 2: 23%

Estrato3: 18%

Estrato 4: 8%

Estrato 5: 0%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»0px» padding_top=»» padding_right=»» padding_bottom=»0px» padding_left=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

– QUÃ‰ RESOLVEMOS EN EL ESTUDIO –

Consultamos diferentes experiencias de empresas y proyectos en desarrollo en diversos sectores, indagando sobre quÃ© informaciÃ³n consideran los lÃderes de esas organizaciones es relevante para mejorar su accionar en el mercado, dejÃ¡ndonos el siguiente panorama:

[/fusion_text][fusion_tabs design=»classic» layout=»vertical» justified=»yes» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» backgroundcolor=»#f4f4f4″ inactivecolor=»#ffffff»][fusion_tab title=»Demografia» icon=»»]

Detalla las caracterÃsticas de los hogares de Bucaramanga y el Ãrea Metropolitana, esto por responsable o jefe del hogar y el acumulado de sus participantes.

Municipio de residencia
Estrato de los hogares encuestados
Edad de encuestado y los participantes del hogar
OcupaciÃ³n de encuestado y los participantes del hogar
TamaÃ±o del hogar
Ingresos del hogar
Ingresos per cÃ¡pita

[/fusion_tab][fusion_tab title=»SituaciÃ³n actual» icon=»»]

Busca conocer los hÃ¡bitos de compra en moda de los hogares del Ãrea Metropolitana de Bucaramanga.

Â¿DondÃ© compra actualmente su ropa y calzado? (Supermercados, Minoristas, Tiendas de marca en CC, Zonas comerciales – Sanandresito, Internet o Apps
Â¿CÃ³mo se distribuyen sus compras de ropa y calzado segÃºn prendas?
Â¿Cada cuÃ¡nto compra ropa y calzado?
Â¿CuÃ¡l es el presupuesto promedio de sus compras por canal?

[/fusion_tab][fusion_tab title=»Preferencias de Consumo» icon=»»]

Indaga sobre las caracterÃsticas que tienen en cuenta los hogares al momento de comprar ropa y calzado.

Â¿En general cuÃ¡l es el motivo para ir a comprar ropa y/o Calzado).
Organice los factores que tiene en cuenta para seleccionar los lugares donde compra ropa y/o calzado.

[/fusion_tab][fusion_tab title=»Customer Journey Map» icon=»»]

Traza el proceso de un cliente para definir el lugar donde realiza las compras, desde sus fuentes de consulta hasta los puntos de contacto con el establecimiento.

Organice los pasos que realiza para seleccionar el/los lugar(es) de compra de ropa y calzado.

[/fusion_tab][fusion_tab title=»Barreras de entrada» icon=»»]

Indica las razones que le impiden a los hogares la compra de ropa y calzado

[/fusion_tab][fusion_tab title=»Referentes de mercado» icon=»»]

Identifica las marcas de mayor recordaciÃ³n (Top of mind), asÃ como las de mayor apropiaciÃ³n en el consumidor (Top of hearth).

CuÃ¡ndo hablamos de comprar ropa y calzado, Â¿CuÃ¡les lugares se le vienen a la mente?
Â¿CuÃ¡l es su lugar favorito para comprar ropa y/o calzado?

[/fusion_tab][fusion_tab title=»Medios de comunicaciÃ³n» icon=»»]

Establece los medios de comunicaciÃ³n mÃ¡s afines y utilizados por los responsables de los hogares.

Â¿Cuales medios de comunicaciÃ³n utiliza?
Â¿CuÃ¡l PÃ¡gina Web, Red Social, Diario, PublicaciÃ³n, Canal, Emisora especÃficamente?
Â¿CuÃ¡ntas de las Ãºltimas cuatro semanas a utilizado cada medio?

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«El 40.62% de las misiones de compra de ropa y calzado en compaÃ±Ãa se realiza en compaÃ±Ãa de la pareja. El 36.22% solo y el 35.56% en compaÃ±Ãa de sus hijos.«

Desea conocer cuÃ¡les son las principales caracterÃsticas que acompaÃ±an el tipo de inmueble al momento de seleccionar vivienda

Nuestra licencia de acceso al estudio BGA Consume – Ropa y calzado le permitirÃ¡ identificar las variables tomadas en cuenta para seleccionar el lugar de compra para moda, asÃ alinear su estrategia comercial y mejorar los resultados.

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«El 40.62% de las misiones de compra de ropa y calzado en compaÃ±Ãa se realiza en compaÃ±Ãa de la pareja. El 36.22% solo y el 35.56% en compaÃ±Ãa de sus hijos.«

Desea conocer cuÃ¡les son las principales caracterÃsticas que acompaÃ±an el tipo de inmueble al momento de seleccionar vivienda

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