BGA Consume | EducaciÃ³n | Superior

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EducaciÃ³n – Superior

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BGA Consume – EducaciÃ³n, es un estudio de mercados realizado en Bucaramanga y el Ãrea Metropolitana, que indaga sobre la estructura actual de los hogares y sus necesidades y preferencias en cuanto a educaciÃ³n se refiere, especÃficamente para la educaciÃ³n superior y/o continua.

Para ellos revisamos la necesidad de formaciÃ³n en los Ãºltimos y prÃ³ximos 12 meses. Para posteriormente indagar sobre las variables de selecciÃ³n por cada nivel y el proceso que llevan a cabo los interesados para consultar y decidir sus opciones, finalizando con conocer las universidades u otras instituciones referentes y preferidas segÃºn cada caso.

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EducaciÃ³n Superior

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Especificaciones tÃ©cnicas del estudio

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El estudio BGA Consume â€“ EducaciÃ³n – Superior se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

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Eureka Group

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QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

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TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

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4 %

Margen de error

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95 %

Nivel de confianza

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Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

Especificaciones tÃ©cnicas del estudio

El estudio BGA Consume â€“ EducaciÃ³n se realizÃ³ bajo lineamientos de la norma â€‹ISO 20252:2012, asegurando asÃ la calidad e imparcialidad de la informaciÃ³n, a su vez permitiendo la siguiente ficha tÃ©cnica:

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Eureka Group

QuiÃ©n realizÃ³ el estudio

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Hogares del AMB

Grupo objetivo

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Entrevista presencial

TÃ©cnica de recolecciÃ³n

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15 al 29 de Febrero

Periodo de recolecciÃ³n

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true» margin_bottom=»0px» margin_top=»0px»][fusion_separator style_type=»single solid» sep_color=»#ffffff» border_size=»1″ icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» width=»» /][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

4 %

Margen de error

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

95 %

Nivel de confianza

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»liftup» border_size=»1″ border_color=»#00bfff» border_style=»solid» border_position=»bottom» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false» margin_top=»0px» padding_top=»20px» padding_bottom=»20px» margin_bottom=»0px»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Estratificado

Muestreo

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606 hogares de 370mil

Muestra y Cubrimiento

«Uno de cada tres hogares tienen previsto la bÃºsqueda de formaciÃ³n en cualquier nivel en los prÃ³ximos 12 meses«

Â¿Quiere saber cuales niveles de formaciÃ³n y las instituciones referentes en cada uno de ellos?

Adquiera nuestra licencia del estudio BGA Consume – EducaciÃ³n – Superior y alcance mejores resultados optimizando su estrategia con informaciÃ³n

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ 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«Uno de cada tres hogares tienen previsto la bÃºsqueda de formaciÃ³n en cualquier nivel en los prÃ³ximos 12 meses«

Â¿Quiere saber cuales niveles de formaciÃ³n y las instituciones referentes en cada uno de ellos?

Adquiera nuestra licencia del estudio BGA Consume – EducaciÃ³n y alcance mejores resultados optimizando su estrategia con informaciÃ³n

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»» padding_top=»0px» padding_right=»0px» padding_bottom=»» padding_left=»0px» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»rgba(1,91,140,0.43)» background_image=»http://eurekagroup.com.co/wp-content/uploads/2019/12/C56EE2C3-3D4B-46D0-BB4C-483AFB17E56D-1024×683.jpeg» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»yes» parallax_speed=»0.4″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true» border_radius_top_left=»» border_radius_bottom_left=»» padding_left=»10px» padding_top=»10px»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» top_margin=»5px» bottom_margin=»5px» /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

– DISTRIBUCIÃ“N DE LA MUESTRA –

Las 606 encuestas realizadas para el estudio BGA Consume â€“ EducaciÃ³n se aplicaron de manera proporcional en los municipios y estratos que conforman el Ãrea Metropolitana de Bucaramanga, dejando la siguiente distribuciÃ³n:

49%

Bucaramanga

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Estrato 1: 17%

estrato 2:19%

Estrato3: 21%

Estrato 4: 32%

Estrato 5: 5%

Estrato 6: 6%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

24%

Floridablanca

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Estrato 1: 15%

estrato 2: 38%

Estrato3: 25%

Estrato 4: 12%

Estrato 5: 8%

Estrato 6: 3%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»false»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

15%

Piedecuesta

Estrato 1: 27%

estrato 2: 23%

Estrato3: 44%

Estrato 4: 3%

Estrato 5: 2%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_4″ type=»1_4″ spacing=»0px» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»1″ border_color=»#ffffff» border_style=»solid» border_position=»left» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

13%

GirÃ³n

Estrato 1: 51%

estrato 2: 23%

Estrato3: 18%

Estrato 4: 8%

Estrato 5: 0%

Estrato 6: 0%

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»0px» padding_top=»» padding_right=»» padding_bottom=»0px» padding_left=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»true»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

– QUÃ‰ RESOLVEMOS EN EL ESTUDIO –

Consultamos diferentes experiencias de empresas y proyectos en desarrollo en diversos sectores, indagando sobre quÃ© informaciÃ³n consideran los lÃderes de esas organizaciones es relevante para mejorar su accionar en el mercado, dejÃ¡ndonos el siguiente panorama:

[/fusion_text][fusion_tabs design=»classic» layout=»vertical» justified=»yes» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» backgroundcolor=»#f4f4f4″ inactivecolor=»#ffffff»][fusion_tab title=»Demografia» icon=»»]

Detalla las caracterÃsticas de los hogares de Bucaramanga y el Ãrea Metropolitana, esto por responsable o jefe del hogar y el acumulado de sus participantes.

Municipio de residencia
Estrato de los hogares encuestados
Edad de encuestado y los participantes del hogar
OcupaciÃ³n de encuestado y los participantes del hogar
TamaÃ±o del hogar
Ingresos del hogar
Ingresos per cÃ¡pita

[/fusion_tab][fusion_tab title=»SituaciÃ³n actual» icon=»»]

Busca conocer las caracterÃsticas de las necesidades actuales en formaciÃ³n de los hogares del Ãrea metropolitana de Bucaramanga

Â¿Ha buscado en los Ãºltimos 12 meses o va a buscar en los prÃ³ximos 12 formaciÃ³n para usted o algÃºn miembro de su hogar?
Â¿CuÃ¡les niveles de formaciÃ³n han sido o serÃ¡n motivo de esa bÃºsqueda? (Colegio, TÃ©cnica, TecnolÃ³gica o profesional, FormaciÃ³n Continua)
Â¿QuÃ© tipo de programa fue o serÃ¡ motivo de la bÃºsqueda? (TÃ©cnico, TecnolÃ³gico, Pregrado, Posgrado, Diplomado, Taller, Seminario)

[/fusion_tab][fusion_tab title=»Preferencias de Consumo» icon=»»]

Indaga sobre las motivaciones de la bÃºsqueda de formaciÃ³n y las caracterÃsticas de las buscadas para dicho nivel, definiendo presupuestos de inversiÃ³n.

Organice por importancia los factores que tuvo o tendrÃ¡ en cuenta al momento de seleccionar la instituciÃ³n para la formaciÃ³n de interÃ©s

[/fusion_tab][fusion_tab title=»Customer Journey Map» icon=»»]

Traza el proceso de un cliente desde sus fuentes de consulta hasta los puntos de contacto con las instituciones para realizar los estudios.

Organice los pasos que realizarÃa para la bÃºsqueda de una instituciÃ³n de formaciÃ³n para su programa de preferencia.

[/fusion_tab][fusion_tab title=»Referentes de mercado» icon=»»]

Identifica las marcas de mayor recordaciÃ³n (Top of mind), asÃ como las de mayor apropiaciÃ³n en el consumidor (Top of hearth).

CuÃ¡ndo hablamos de instituciones de formaciÃ³n Â¿CuÃ¡les se le vienen a la mente?
Â¿En cual instituciÃ³n le gustarÃa que los miembros de su hogar realizarÃ¡n su formaciÃ³n?

[/fusion_tab][fusion_tab title=»Medios de comunicaciÃ³n» icon=»»]

Establece los medios de comunicaciÃ³n mÃ¡s afines y utilizados por los responsables de los hogares.

Â¿Cuales medios de comunicaciÃ³n utiliza?
Â¿CuÃ¡l PÃ¡gina Web, Red Social, Diario, PublicaciÃ³n, Canal, Emisora especÃficamente?
Â¿CuÃ¡ntas de las Ãºltimas cuatro semanas a utilizado cada medio?

[/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»30px» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false»][fusion_chart chart_type=»doughnut» chart_border_type=»smooth» chart_fill=»off» chart_point_style=»circle» chart_point_size=»3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» type=»bar» x_axis_labels=»Ed. Continua|Otros» legend_text_colors=»#ffffff|#ffffff» bg_colors=»#03a9f4|#8bc34a» border_colors=»#03a9f4|#8bc34a» title=»BÃºsqueda en etapa escolar» chart_legend_position=»bottom»][fusion_chart_dataset title=»Data Set 1″ legend_text_color=»#ffffff» background_color=»#00bcd4″ border_color=»#00bcd4″ values=»56|44″ /][/fusion_chart][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_separator style_type=»default» sep_color=»» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» top_margin=»40px» bottom_margin=»15px» /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

» Los interesados en programas de ciencias de formaciÃ³n en ciencias de la salud prefiere su formaciÃ³n a nivel de educaciÃ³n continua, con curso, seminarios y demÃ¡s. «

Â¿Quiere saber cuales niveles de formaciÃ³n y las instituciones referentes en cada uno de ellos?

Nuestra licencia de acceso al estudio BGA Consume – EducaciÃ³n – Superior le permite identificar los factores que influyentes en la selecciÃ³n de una instituciÃ³n para la formaciÃ³n, asÃ podrÃ¡ alinear su estrategia comercial y mejorar sus resultados.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility» status=»published» publish_date=»» class=»» id=»» border_size=»» border_color=»» border_style=»solid» margin_top=»0px» margin_bottom=»30px» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»true» last=»false»][fusion_chart chart_type=»doughnut» chart_border_type=»smooth» chart_fill=»off» chart_point_style=»circle» chart_point_size=»3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» type=»bar» x_axis_labels=»Ed. Continua|Otros» legend_text_colors=»#ffffff|#ffffff» bg_colors=»#03a9f4|#8bc34a» border_colors=»#03a9f4|#8bc34a» title=»BÃºsqueda en etapa escolar» chart_legend_position=»bottom»][fusion_chart_dataset title=»Data Set 1″ legend_text_color=»#ffffff» background_color=»#00bcd4″ border_color=»#00bcd4″ values=»56|44″ /][/fusion_chart][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ first=»false» last=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

» Los interesados en programas de ciencias de formaciÃ³n en ciencias de la salud prefiere su formaciÃ³n a nivel de educaciÃ³n continua, con curso, seminarios y demÃ¡s. «

Â¿Quiere saber cuales niveles de formaciÃ³n y las instituciones referentes en cada uno de ellos?

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