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Por decisiones del comité directivo, nuestras operaciones se habían mantenido fuera del marco político, esto con el fin de mantener el foco en las actividades privadas y no permear el desarrollo de nuestra marca hacia sesgos de posturas política.
Sin embargo, al conocer los resultados de diversas firmos de carácter nacional y local, las cuales tienen resultados muy dispares, hemos definido realizar dos estudios que buscan conocer la intención de voto en la ciudad de Bucaramanga, el primero fue realizado con el fin de tener un estudio de control y se realizó la primera semana de octubre con un total de 600 encuestas.
El estudio principal se ha realizado con una muestra de 1.100 encuestas distribuidas a lo largo del municipio, con una proporción al censo electoral por comunas y barrios, así como, la demografía pertinente para la elección, evitando la ponderación de resultados posterior.
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